Who is Davido?
David Adedeji Adeleke (born November 21, 1992), who is better known as Davido, is an American-born Nigerian singer, songwriter and record producer. Davido was born in Atlanta, US, and raised in Lagos; he made his music debut as a member of the music group KB International. He studied business administration at Oakwood University before dropping out to make beats and record vocal references. Davido rose to fame after releasing “Dami Duro”, the second single from his debut studio album Omo Baba Olowo (2012), from which six additional singles—”Back When”, “Ekuro”, “Overseas”, “All of You”, “Gbon Gbon”, and “Feel Alright”—were taken. In 2012, Davido won the Next Rated award at The Headies. Between 2013 and 2015, he released the hit singles “Gobe”, “One of a Kind”, “Skelewu”, “Aye“, “Tchelete (Goodlife)”, “Naughty”, “Owo Ni Koko”, “The Sound” and “The Money”.
In January 2016, Davido announced on Twitter he had signed a record deal with Sony Music and a few months later founded the record label Davido Music Worldwide (DMW), to which acts Dremo, Mayorkun, Yonda and Peruzzi are currently signed. In July 2016, Davido signed a record deal with Sony’s RCA Records. In October 2016, he released the 5-track EP Son of Mercy, which was supported by the singles “Gbagbe Oshi”, “How Long” and “Coolest Kid in Africa”. In April 2017, Davido re-negotiated his contract with Sony due to creative control issues and later that year he released five singles including “If” and “Fall”. “If” generated worldwide social media activity while “Fall” became the longest-charting Nigerian pop song in Billboard history.Davido released his second studio album A Good Time in November 2019. It was supported by the previously released singles “If”, “Fall”, “Assurance”, “Blow My Mind” and “Risky”.

Endorsements

On April 6, 2012, Nigerian Entertainment Todayreported Davido had signed a ₦30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign aimed at Nigerian youth. On October 24, 2013, Pulse Nigeria reported Guinness Nigeria had signed Davido for an endorsement deal. As part of the deal, Davido performed at the Guinness World of More Concert alongside artists including P-Square, D’banj, Wizkid, Ice Prince, Burna Boy, Olamide, Phyno, Chidinma, Waje and Tiwa Savage.On May 9, 2018, Guardian Life reported Davido had signed an endorsement deal with Infinix Mobile, a Hong Kong-based smartphone manufacturer.

Personal life

Davido has three children. He is engaged to the mother of his third child.

Controversies

In May 2014, Davido criticized the Nigerian Immigration Service (NIS) after missing his flight to London, and accused them of pestering him for money. On May 11, 2014, the PR officer for the NIS denied Davido’s allegations and said they did not issue him an exit permit because he did not have the correct travel documents with him.
In December 2015, Vanguard newspaper reported Davido and the mother of one of his daughters were embroiled in a struggle over custody of their child. The mother and her family filed a petition against Davido and his family for alleged child trafficking. In a petition sent to the Director-General of the National Agency for the Prohibition of Trafficking in Persons, Davido and his family were accused of keeping the child away from her mother and of trying to flee Nigeria with the baby. Davido said the allegations against him were false but apologized to Dele Momodu, the cousin of the girl’s mother.